Brand Design System

Brand Design System


Our Brands BANNER BRANDS
CONSUMER BRANDS
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One platform.

Welcome to our brand design hub – an online platform where our design system documentation lives.

Choose a brand to get started:

Canadian Tire     |     Sport Chek

What is a
Design System?

A Design System is a way to ensure a consistent branded experience for our customers, across multiple touchpoints.

On this website you will find a structured collection of reusable components, guided by clear standards, that can be assembled to build any number of applications.

Scroll down to learn more about using the system.

A toolkit
for everyone

The Design system is most useful to design teams and marketers but can be used by anyone who needs to create and communicate on behalf of our brand. It is available to distribute to external vendors if required.

Design for the
connected retail
experience

The Design System helps to ensure nothing is created in isolation. In the Foundations and Omni-Channel sections you will find the core design assets and guidelines that define our brand and connect our communications.

Using the system

The Design System is easy to navigate and search. When you find the asset(s) you require be sure to read the documentation, and then download your files from the Content Store.

An evolving brand
needs an evolving
system

The Design System evolves as our needs and our customers’ needs change. This website will remain the single source of truth for you and your team. The Brand Design System team keeps the system up-to-date, adding and modifying documentation and templates as required. If you or your team wish to discuss updates to the Design System, you may reach out to us at brandsteward@cantire.com.

Get started with the Design System

Select your brand from the Our Brands menu at the top.