Roles

A Product Manager oversees the development and success of a product. They define the product strategy, prioritize features, and collaborate with cross-functional teams to ensure the product meets user needs and business goals. They also analyze market trends, gather customer feedback, and make data-driven decisions throughout the product lifecycle.

A Product Owner works closely with the development team in Agile methodologies. They prioritize the product backlog, define user stories, and provide detailed guidance on features. Product Owners represent the voice of the customer, ensuring that the development team delivers value and meets user expectations. They collaborate with stakeholders and communicate priorities to achieve the product's goals.

Strategic design requires incubation. We use this process to develop user-centric, innovative, value driven and feasible ideas to gain “approval to proceed”, kick-off teams, and begin development using a design thinking framework and a cross-functional team structure.

We achieve this by:

1. Aligns vision and shared purpose across teams (Incubation workshops) 
2. Deepens understanding of our user/customers via strategic insight/foresight (Journey mapping, service blueprints, competitive analysis)
3. De-risks solution adoption through problem definition
4. Proactive decision-making vs. reactive
5. Higher speed to market with initial concepting work
6. Maps back to our business objectives and value proposition
7. Creates desirable products that are profitable and sustainable over their lifecycle

User-Centred Design Requires User Research

Our research tells customer data stories to ensure our products are compelling and deliver great outcomes.

We achieve this by:

1. Conducting rapid customer research​
2. Uncovering the ‘why’ behind the insights from our analytics
3. Combining qualitative & quantitative for holistic insights​
4. Uncovering emotions & motivations of our customers​
5. Embrace conditions customers use our digital products in (store, car, garage)​
6. Remove geographical & in-person research constraints
7. Observe customers in their habitat, using their devices​

Visit the UXR sharepoint site

• UX Research Reports
• In-Progress Research
  
• Request Research Form
  
• Featured Research Reports
  

Please reach out to Steve McGuire, Mgr UX Research with any questions regarding UXR

We design products that provide meaningful and relevant experiences for our customers.

We achieve this by:

1. Gaining a better understanding of the business needs and our customers (Stakeholder interviews, user research, persona creation)

2. Facilitating ideation sessions

3. Asking questions and listening (to stakeholders and customers)

4. Creating user flows and journey maps

5. Wireframing (Lo-Fi & Hi-Fi designs) and prototyping

6. Reuse components where applicable

7. Validating designs with customers with research (UXR)

8. Designing inclusively (Accessibility top of mind)

9. Iterating on ideas

10. Working closely with FED, eComm, Creative Content Team

11. Reviewing our designs with partners and stakeholders for feedback

We design accessible interactions and components within our Design System leading to customer satisfaction.

We achieve this by:

1. Facilitating ideation sessions

2. Asking questions and listening (to stakeholders, UX designers, and customers)

3. Mock-ups (Hi-Fi designs) and prototyping

4. Reuse components where applicable (Design system)

5. Validating designs with customers with research (UXR)

6. Designing inclusively (Accessibility top of mind)

7. Iterating on ideas

8. Working closely with FED, eComm, Creative Content Team

9. Reviewing our designs with partners and stakeholders for feedback