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  2. About DCX

About DCX

DCX UX & UI Design Spectrum

DCX UX & UI Design Spectrum Map

DCX Design Framework

DCX Design Framework Image

    

UX Research

User-centered Design Requires User Research

Our research tells customer data stories to ensure our products are compelling and deliver great outcomes.

We achieve this by:

  1. Conducting rapid customer research​

  2. Uncovering the ‘why’ behind the insights from our analytics ​

  3. Combining qualitative & quantitative for holistic insights​

  4. Uncovering the emotions & motivations of our customers​

  5. Embrace conditions customers use our digital products in (store, car, garage)

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  6. Remove geographical & in-person research constraints

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  7. Observe customers in their habitat, using their devices​

Visit the UXR SharePoint site

  1. UX Research Reports

  2. In-Progress Research

  3. Request Research Form

  4. Featured Research Reports

Please reach out to Steve McGuire, Mgr UX Research with any questions regarding UXR

 

UX Design

We design products that provide meaningful and relevant experiences for our customers.

We achieve this by:

  1. Gaining a better understanding of the business needs and our customers (Stakeholder interviews, user research, persona creation)

  2. Facilitating ideation sessions

  3. Asking questions and listening (to stakeholders and customers)

  4. Creating user flows and journey maps

  5. Wireframing (Lo-Fi & Hi-Fi designs) and prototyping

  6. Reuse components where applicable

  7. Validating designs with customers with research (UXR)

  8. Designing inclusively (Accessibility top of mind)

  9. Iterating on ideas

  10. Working closely with FED, eComm, Creative Content Team

  11. Reviewing our designs with partners and stakeholders for feedback

 

UI Design

We design accessible interactions and components within our Design System leading to customer satisfaction.

We achieve this by:

  1. Facilitating ideation sessions

  2. Asking questions and listening (to stakeholders, UX designers, and customers)

  3. Mock-ups (Hi-Fi designs) and prototyping

  4. Reuse components where applicable (Design system)

  5. Validating designs with customers with research (UXR)

  6. Designing inclusively (Accessibility top of mind)

  7. Iterating on ideas

  8. Working closely with FED, eComm, Creative Content Team

  9. Reviewing our designs with partners and stakeholders for feedback

How UX/UI will Triage Merchandising Requests

UX Design will triage new UX/UI requests quickly without AVPs. They will propose components and layouts to solve new UX requests.
Based on the changes required, they will gather requirements as needed.

Review Progress Map

UX Product Design Review Process

UX Product Design Review Process Chart

Scenario 1 UX/UI Design Workflow for reuse of existing template and components

When to use: BAU project follows all the rules and uses components the way defined by the Design System.
Who is involved: eComm, Creative, Authoring, QA, Measure, UX Research (when needed)

Scenario 1

Scenario 2 UX/UI Design Workflow for create a new template with existing components

When to use: Exploring new UX patterns, using existing components to create new templates (with UX/UI support & reviews).
Who is involved: eComm, Creative, Authoring, QA, Measure, UX Research (when needed), UX, UI

Scenario 2

Scenario 3 UX/UI Design Workflow for New Components (w/ Product)

When to use: New or refined component project where UX & UI Design work with the Product team to deliver new components for our Product Design System. The product team and backend development to deliver new components for our Product Design System.

Scenario 3
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