Digital Screens
Footwear Screens
Footwear Screens are looping videos that appear in various sizes and orientations and are placed in the footwear sections in store.
Example Creative (Still)
Construction
A – Vendor logo is placed in upper left
B – Shorter side
C – Background colour should be a core brand colour
D - Longer side
E - Margin is 6.5% of shorter side
F - Chek Box Frame thickness is equal to margin (E)
G - Shoe glitches in on top of Chek Box Frame and floats above frame before glitching out
H - Shoe title is rotated 90 degrees counterclockwise and aligned to the lower right corner of screen
Orientations
A – Horizontal
B – Vertical
Colour Examples
In order to keep variety and visual interest in the footwear screen creative, our core brand grey tones can be used as a background colour. Use a contrasting grey tone for the Chek Box Frame.
Motion Example
End Wall Screens
End Wall Screens are looping videos alternating from full bleed imagery to Chek Box/Implied Chek Box Frames with a headline. They use Sport Chek core elements and colour palette.
Example Creative (Still)
A – State 1
B – State 2
C – State 3 (Optional product callout)
Construction
A – Longer side
B – Shorter side
C – Margin is 6.5% of shorter side
D – Chek Box Frame can bleed off left or right edge of screen
Colour Examples
In order to keep variety and visual interest in the end wall creative, our core brand colours can be used as a background colour.
A – Mid Grey
B – Black
C – Pale Grey
Motion example
