Graphic elements overview

Graphic elements toolkit

Sport Chek has three graphic elements in its toolkit for various purposes. They are the Chek Supergraphic, Chek Box Frame and Implied Chek Box.

Chek Supergraphic

The Chek Mark can appear on its own as a supergraphic, and can be layered into photography.

The Chek Box is an optional supporting element that can be used in dynamic ways and can bleed out of frame. Go to Chek Supergraphic

Chek Box Frame

The Chek Box is a framing device for aspirations, goals and real moments. The Frame can help to bring elements together. ie, sku images on the outside of box and then images of the items in use to help reach that goal, inside the Chek Box.

The Frame should be used purposefully to add an accent colour or separate content. At times it may be best not to use it all. It should either be a complete square or be a square bleeding out of frame. We must always show a minimum of three sides of the frame. Go to Chek Box Frame

Implied Chek Box

The Implied Chek Box is a simplified representation of the Chek Box.

The Implied Box can hold imagery with the main subject popping out of the frame. It can be used with or without the Chek Supergraphic. Go to Implied Chek Box