Level 4 – Savings/Weekly Deals
Overview
Level 4 events are basic day-to-day sales that run throughout the year. These should have a more subtle treatment and feel like quieter events. They should use the core Sport Chek brand elements.
Identity overview
Identity components
Colour palette
Our Level 4 events use our core colour palette.
Example creative
Example Weekly Deal creative
Level 4 example lockup
Lockup construction
A – Category/Sale Item
B – Save Story
C – Legal/Detail Copy
D – Leading is based off x-height of modifier
E – 2× leading
When constructing a lockup always begin with the predesigned template. Modifiers can be altered to accommodate to different line/word lengths, but should be kept as close to the original size ratio as possible.
Lockup hierarchy
When creating our lockups for Weekly Savings ensure the save percentage is larger than the category name, but not as large as our level 2/3 events. These lockups should also be used at a lower size/volume than our larger level events.
