- Adjustments to Multibuy Save Stories and included copy. New Multibuy Save Story allows for multiple offers.
Chek Supergraphic
Overview
The Chek Supergraphic is a bold graphic device to bring energy and movement with emotion. The Chek Supergraphic highlights inspirational moments, embodies the feeling of sport and brings emotion and meaning to the Chek. It is our proprietary mark to be used with a sense of pride. We reserve it for hero moments.
· Don’t apply the Chek Supergraphic where it’s mostly hidden or doesn’t have impact. Only use the Chek Supergraphic once in a given layout or range of view in a physical space.
· The Chek Supergraphic should never bleed off a layout. It can, however, bleed out of the Implied Chek Box image area.
· When we enlarge the Chek and it’s used as a supergraphic behind a photo, it does not need to align to the Wordmark. The Chek Supergraphic is either red or white, it’s never to be shown in any other colour.
· The Chek Supergraphic can be used with an Implied Chek Box or full bleed image. It should never be used with the Chek Box Frame.
· When using the Wordmark, it should always appear above the Chek.
Chek Supergraphic visibility
Image content used on top of the Chek Supergraphic should always appear in the centered of the image. For maximum visibility, at least 1/4 of both ends of the Chek Supergraphic should be visible.
A – Represents the amount of Chek Supergraphic to be visible. (A) is equal to 1/4 of the Chek Supergraphic's width.
Chek Supergraphic violations
A – Never use more than one Chek Supergraphic on a layout.
B – Never bleed the Chek Supergraphic off the edge of a layout.
C – Never use the Chek Supergraphic in any other colour than Sport Chek red or white.
D – NEVER apply the Chek Supergraphic where it’s mostly hidden or doesn’t have impact.
E – NEVER place the wordmark below the Chek Supergraphic.
F – NEVER use the Chek Supergraphic on the Chek Box Frame.
G – Never rotate the Chek Supergraphic
H – Never use the Chek Supergraphic and Full Brandmark on a layout.