Back to School/Hockey
Overview
Back to School and Back to Hockey are two of our biggest retail moments of the year. Both these events are also treated as promo events or tied with another promo event. This page will outline the elements of the system and how to use them according to the situation.
Back to School
Lockups
We have three orientations of our Back to School lockup. Each one has been carefully spaced and sized to ensure maximum impact and legibility. Always use the supplied lockup files and refrain from typing or recreating the lockup.
A – Vertical
B – Stacked
C – Horizontal
Identity Components
Back to School lockup
Back to School pattern
Colour palette
We use colours from our primary colour palette for our back to school creative and patterns.
Pattern
For Back to School we use a pattern of stylized backpack icons in three colour combinations.
SC Red
White
Mid Grey
Pattern scale
When using the Back to School patterns, crop into the pattern to make it feel exciting. Avoid cropping too wide where the pattern starts to feel small and busy.
Example creative
Back to School Event
Back to School can also be treated as an event. We have a specific lockup associated with the back to school event.
Lockups
There are two orientations for the Back to School event lockup. Choose the orientation that best fits the available creative space.
Example creative
Back to Hockey
Lockups
We have three orientations of our Back to Hockey lockup. Each one has been carefully spaced and sized to ensure maximum impact and legibility. Always use the supplied lockup files and refrain from typing or recreating the tagline.
A – Vertical
B – Stacked
C – Horizontal
Identity Components
Back to Hockey lockup
Back to Hockey pattern
Colour palette
We use colours from our primary colour palette for our back to school creative and patterns.
Pattern
For Back to Hockey we use a pattern of hockey sticks and pucks in three colour combinations.
SC Red
White
Mid Grey
Pattern scale
When using the Back to Hockey patterns, crop into the pattern to make it feel exciting. Avoid cropping too wide where the pattern starts to feel small and busy.
Example creative
Back to Hockey Event
Back to Hockey can also be treated as an event. We have a specific lockup associated with the Back to School event.
Lockups
There are two orientations for the Back to Hockey event lockup. Choose the orientation that best fits the available creative space.
Example creative
Crossover Promo Events
Our Back to School or Back to Hockey identities can be paired with promotional events that fall within the same time frame. In these scenarios do not use the Back to School or Back to Hockey lockup. Only use the patterns with the lockup of the promo event.
Example of a Big Chek Event used with the Back to School pattern.
Example of a Flash Sale used with the Back to Hockey pattern.