Level 1a – The Great Save Event

Overview

The Great Save Event is one of our biggest sales of the year. It covers almost the entire store for a 25% discount with up to 50% on featured items. These events need to feel big and exciting.

Identity Overview

Example Creative

Identity Components

Lockup
The Great Save Event lockup uses scale and arrangement to give a sense of energy and excitement.

Goal Net
A generic net is placed within the Chek Box Frame to resemble a sports goal net.

Lockup construction

A – Modifier (Date)
B – Save story; type size based on 2x modifier (A)
C – Detail copy; type size based on .6x modifier (A)
D – 2nd save story; based on 1.5x modifier (A)
E – Leading; based on modifier x-height
F – Leading; based on save story cap height (B)
G – Leading; based on modifier cap height

When constructing a lockup always begin with the predesigned template. Modifiers can be altered to accommodate different line/word lengths, but should be kept as close to the original size ratio as possible.

Lockup hierarchy

When creating lockups for The Great Save Event, we recommend the event name is significantly larger than the save story. These events are building brand equity and we want the event title to be the top level in the hierarchy. For other options in lockup hierarchy see the Lockup Scaling page.

Orientation

The Great Save Event lockups have two orientations in order to best fit the needs of different channels. Always select the orientation that has the most presence in your layout.