Gift cards

Introduction

Our gift cards are sold both in and out of home at multiple locations. We want to maintain consistency across all touchpoints. This page outlines our system to achieve that.

Example Creative

Colour system

We use a colour system across all touchpoints to maintain consistency. The colour is fixed to a denomination and that relationship is used in all applications.

A – SC Red ($25)
B – Pale Grey ($50)
C – Black ($100)
D – SC Red (loadable $25-$500)

Out of home cards

We have two versions of out of home cards (InComm and Blackhawk). The layout of the main card and colour system are consistent.

InComm

A – $25
B – $50
C – Loadable

Blackhawk

A – $25
B – $50
C – $100
D – Loadable

In-store cards

We have two in-store cards: Our standard loadable card and our merchandise card to be used for returns and credits. The loadable card comes on a SC Red backer card, the merchandise card has no additional packaging.

A – Loadable card ($25-500)
B – Merchandise card

Logo placement

In order to give the card an energetic feeling, the logo is enlarged beyond our usual safe space guidelines as an exception to the rule.

A – 1/4 the standard logo clearspace
B – Standard logo clearspace
C - Do not use the standard clearspace. The logo is too small and lacks energy.

Bonus/Promo/VIP cards

Our Bonus cards, Promo cards and VIP cards all share a layout and typographic system. Photography is introduced in an Implied Chek Box Frame.

A – Promo card uses photography paired with our celebratory Confetti Pattern. Photography should be generic and not highlighting a specific product or brand.

B – VIP cards uses photography paired with our celebratory Confetti Pattern. Photography should be generic and not highlighting a specific product or brand.

C – Bonus cards are shared between Sport Chek and Atmosphere so we use SC Mid Grey to give the card a neutral feel. Chosen photography should also feel neutral and appropriate for both Sport Chek and Atmosphere.