Level 3 – Clearance
Overview
Clearance promotions aim to sell items at a heavily discounted price to move inventory from the previous quarter. This primarily occurs in January to make way for the new spring assortment. Clearance events use the yellow colour and a cutout Chek box to differentiate elements.
Clearance identity overview
Identity components
Clearance Wordmark
Level 3 Chek Box
Colour palette
Clearance events use our Clearance Yellow as the dominant colour. It can be used as a flood of colour or in our Clearance Chek Box.
Example creative
Clearance Event example creative
Clearance lockups
Lockup construction version 1 (no event title)
A – Modifier
B – Lockup
C – Category
D – Save Story
E – Legal Copy
F – Leading is based off x-height of modifier
G – 2× leading
When constructing a lockup always begin with the predesigned template. Modifiers can be altered to accommodate to different line/word lengths, but should be kept as close to the original size ratio as possible.
Lockup construction version 2 (with event title)
A – Modifier
B – Lockup
C – Category
D – Save Story
E – Legal Copy
F – Leading is based off x-height of modifier
G – 2× leading
When constructing a lockup always begin with the predesigned template. Modifiers can be altered to accommodate to different line/word lengths, but should be kept as close to the original size ratio as possible.
Wrap Up overview
Wrap Up sales are a pre-clearance event. They utilize the same graphic elements as clearance events, but instead use a different colour palette as a unique differentiator.
Wrap up identity overview
Identity components
Level 3 Chek Box
Colour palette
Wrap Up events use the lighter colours from our seasonal palette. They can be used as a flood of colour or in our Wrap up Chek Box.
Example creative
Winter Wrap Up Event example creative
Wrap up lockups
A – Modifier
B – Lockup
C – Save Story
D – Legal Copy
E – Leading is based off x-height of modifier
F – 2x leading
When constructing a lockup always begin with the predesigned template. Modifiers can be altered to accommodate different line/word lengths, but should be kept as close to the original size ratio as possible.
End of Season overview
End of Season sales are a pre-clearance event. They utilize the same graphic elements as clearance events, but instead use a different colour palette as a unique differentiator.
End of Season identity overview
Identity components
End of Season Wordmark
Level 3 Chek Box
Colour palette
End of Season events use the saturated colours from our seasonal palette. They can be used as a flood of colour or in our End of Season Chek Box.
Example creative
End of Season Sale example creative
End of Season lockup
A – Modifier
B – Lockup
C – Save Story
D – Legal Copy
E – Leading is based off x-height of modifier
F – 2x leading
When constructing a lockup always begin with the predesigned template. Modifiers can be altered to accommodate to different line/word lengths, but should be kept as close to the original size ratio as possible.
Level 3 lockup hierarchy
When creating our lockups for Clearance Events ensure the save percentage is significantly larger than the event name. With these frequently occurring sales, the save story takes priority and is featured prominently.
Correct proportions
Event name is too large
Level 3 Chek Box
Solid Field/Implied Chek Box
A – The cut out matches the angle of our Chek brand mark
B – The cut out should take 1/4 of the width of the frame
C – A solid yellow field can be cut in the top right or bottom left corner
Level 3 Chek Box
A – The cut out matches the angle of our Chek brand mark
B – The cut out should take 1/4 of the width inside the frame
C – A solid yellow field can be added to the top right or bottom left corner
Chek Box orientation with text
When creating a Clearance frame that includes text, place the cutout in the top right corner so it does not interfere with the left alignment of the copy.
