Brandmark in motion
The Chek animation is inspired by a heartbeat. This motion style imbues the Brandmark with fresh energy, while staying compact and efficient on-screen. In use, be sure to follow all rules on the Brandmarks page.
Animated Brandmark
This 2-sec animation is simple and versatile and can be used at the start or end of video content.
1x1 on black
1x1 on white
1x1 on red
Placement on vertical & square screens
The full Brandmark animation should be centre-aligned (horizontally and vertically) in the safe zone of the current video platform. The scale may need to change as well, and is determined by matching the brandmark clear space to fit the width of the safe zone.
Placement on widescreen
The full Brandmark animation is centre-aligned (horizontally and vertically), and scaled to 1/3 of the width of the frame (640px width on a 1920 x 1080 screen).
16x9, on black
Placement as watermark
If the Brandmark must be placed as a static watermark, use the provided AfterEffects template. Scale is 214px wide (on a 1920 x 1080 screen) and aligned with the top left edge of the safe zone. Fill with Light Grey (#C8C9C7) and set to 75% opacity, adjusting if needed based on contrast with the video background.
16x9 footage with watermark (Light Grey, 75% opacity)
Violations
DO NOT add new elements on top of these brandmark animations. If you need additional options (tagline, text, transparency, etc) refer to the End Frames page for the correct font style, placement, etc.
DO NOT apply any extra animation to the Brandmark (scale, pop, fade, etc). Only use the provided Animated Brandmark files.
