Window Wall and Easel
Introduction
Window Wall and Easel signs are designed to show promotional event information in the most clear way possible with simple layouts that show our promo lockups in a large and exciting scale.
Creative examples
Generic promo
Promo including event details
Examples at different specs
If the situation permits, the save story can be placed on a second poster to run beside a generic promo.
Margins and spacing
Generic promo
A – Margin is 6.5% of shorter side
B – Logo width is one third of the width of the shorter side
C – Logo clearspace
D – To align the promo lockup divide the vertical space of the artboard in to six. Center the event title to the third quadrant from the top. The event title should be scaled proportionally to fill the horizontal margins. If the event title intrudes on the logo clear space then top align the event title to the clear space boundary.
E – Tagline is aligned to the lower left corner of the layout and matches the width of the Sport Chek logo
Promo including event details
A – Margin is 6.5% of shorter side
B – Logo width is one third of the width of the shorter side
C – Logo clearspace
D – To align the promo lockup divide the vertical space of the artboard in to six. Center the lockup (not including legal copy) to the third quadrant from the top. The lockup should be scaled proportionally to fill the horizontal margins.
If the lockup intrudes on the logo clear space then top align the lockup to the clear space boundary.