VIP letters
Introduction
Our VIP letters follow our typographic system and use a clear hierarchy to add emphasis to the offer. When possible, generic imagery can be used or the layout can be typographic only.
Example creative
Examples
Example creative with image
Example creative without image
Typographic lockup
Our typographic lockups for the VIP letters follow a similar size and spacing to our other promotional events.
Type sizing
A – Modifier 1
B – Modifier 2 (type size is 2x modifier 1)
C – Save story (type size is 4x modifier 1)
Type leading
A – Leading is equal to the cap-height of the first modifier (the date)
B – Leading is equal to the x-height of the second modifier
Image examples
Images in the VIP letters should be generic and not feature products. The images should also not feature logos or images that will infringe on legal usage rights. If in doubt, use a typographic only layout.
Do
Use images that are generic and do not feature logos or products.
Don't
Use images that feature logos, products or models that infringe on legal rights.