Promotional seasonal colours
Overview
We use an extended range of colours for our promotional events that allow the creative to stay fresh and feel important. While our core colour palette is always the primary option, our promotional colour palette can also be used to reflect seasons, clearance or major retail events. This page will introduce these colours and how to use them in an accessible layout.
For more information on how to apply colour to the various levels, see each promotional event lockup's guide.
Seasonal colours
Winter palette
WINTER BLUE 1
PMS 2925C
CMYK 85 / 21 / 0 / 0
RGB 48 / 154 / 208
HEX #309AD0
WINTER BLUE 2
PMS 2975C
CMYK 22 / 0 / 9 / 0
RGB 195 / 228 / 229
HEX #C3E4E5
WINTER BLUE 3
PMS 2975C (50% Tint)
CMYK 11 / 0 / 5 / 0
RGB 224 / 241 / 241
HEX #E0F1F1
Spring palette
SPRING GREEN 1
PMS 363C
CMYK 76 / 3 / 100 / 18
RGB 103 / 151 / 64
HEX #679740
SPRING GREEN 2
PMS 7485C
CMYK 17 / 0 / 42 / 0
RGB 225 / 238 / 182
HEX #E1EEB6
SPRING GREEN 3
PMS 7485C (50% Tint)
CMYK 9 / 0 / 21 / 0
RGB 240 / 247 / 222
HEX #F0F7DE
Summer palette
SUMMER PURPLE 1
PMS 261C
CMYK 62 / 100 / 9 / 44
RGB 101 / 0 / 104
HEX #650068
SUMMER PURPLE 2
PMS 7444C
CMYK 16 / 11 / 0 / 0
RGB 221 / 220 / 238
HEX #DDDCEE
SUMMER PURPLE 3
PMS 7444C (50% Tint)
CMYK 4 / 4 / 0 / 0
RGB 239 / 239 / 248
HEX #EFEFF8
Fall palette
FALL ORANGE 1
PMS 7579C
CMYK 0 / 74 / 100 / 0
RGB 239 / 101 / 34
HEX #EF6522
FALL ORANGE 2
PMS 475C
CMYK 0 / 14 / 18 / 0
RGB 252 / 217 / 186
HEX #FCD9BA
FALL ORANGE 3
PMS 475C (50% Tint)
CMYK 0 / 5 / 6 / 0
RGB 255 / 236 / 222
HEX #FFECDE
Usage
To stay within accessibility guidelines and maintain consistency, use the following colour combinations for text on seasonal colours.
Only use SC Red for copy above 17pt. Black passes accessibility standards across all type sizes (Except Summer Purple which requires white text across all type sizes).
Cyber colours
Cyber Monday
CYBER MONDAY GREEN
PMS 626C
CMYK 82 / 45 / 100 / 50
RGB 0 / 46 / 2
HEX #002E02
CYBER MONDAY LIGHT GREEN*
PMS 351C (40% Tint)
CMYK 13 / 0 / 18 / 0
RGB 220 / 255 / 220
HEX #DCFFDC
Cyber Spring
CYBER SPRING GREEN*
PMS 802C
CMYK 51 / 0 / 100 / 0
RGB 112 / 255 / 0
HEX #70FF00
CYBER SPRING DARK GREEN
PMS 363C
CMYK 76 / 3 / 100 / 18
RGB 103 / 151 / 64
HEX #679740
Cyber Summer
CYBER SUMMER PURPLE
PMS 2603C
CMYK 63 / 100 / 13 / 2
RGB 124 / 25 / 128
HEX #7C1980
CYBER SUMMER DARK PURPLE
PMS 261C
CMYK 69 / 100 / 25 / 17
RGB 101 / 0 / 104
HEX #650068
*Pantone is recommended for colours that are difficult to replicate in CMYK
Usage
To stay within accessibility guidelines and maintain consistency, use the following colour combinations for text on our cyber colours.
Only use SC Red for copy 17pt and above on dark backgrounds.
Because of the bright and energetic colours of our Cyber Spring and Summer colours, do not place copy directly on top of the patterns.
Use a white bounding box to place your copy so we can keep legibility and stay within accessibility guidelines.
Clearance Yellow
CLEARANCE YELLOW
PMS 116C
CMYK 0 / 14 / 100 / 0
RGB 244 / 213 / 45
HEX #F4D52D
BLACK
PMS Pantone Black C
CMYK 50 / 50 / 50 / 90
RGB 0 / 0 / 0
HEX #000000
Usage
To stay within accessibility guidelines and maintain consistency, use the following colour combinations for text on our clearance colours.
Only use SC Red for copy above 17pt. Black passes accessibility standards across all type sizes.
SC Dark Red
We use a dark red in patterns to create a tone-on-tone effect. This should be applied to the pattern graphic and should only be used on a flood of our SC Red Colour.
SC DARK RED
PMS 484C
CMYK 15 / 95 / 100 / 10
RGB 186 / 7 / 3
HEX #BA0703
Usage
To stay within accessibility guidelines and maintain consistency, only use white text across all type sizes on patterns containing SC Dark Red.
Pattern Charcoal
We use a charcoal colour in patterns to create a tone-on-tone effect with SC Black and SC Mid Grey. This should be applied to the pattern graphic and should only be used on a flood of our SC Black or SC Mid Grey.
PATTERN CHARCOAL
PMS 447 C
CMYK 69 / 62 / 61 / 54
RGB 56 / 56 / 56
HEX #383838
Usage
To stay within accessibility guidelines and maintain consistency, only use white text across all type sizes on patterns containing SC Pattern Charcoal.
