Lead-In Fixtures
Introduction
This page outlines usage of logos, headlines and tagline on our Lead-In fixtures. There is flexibility within the placement of the headline and copy to create an optimal layout with different images.
Example in situation
Creative Examples
These examples show variation in layouts to accommodate different images and copy length
Margins and Spacing
A – Shorter side
B – Longer side
C – Margin is 6.5% of shorter side (A)
D – Tagline is 1/2 height of Sport Chek wordmark. It should be aligned to the wordmark's baseline and right aligned to the layout
E – Logo width is 1/3 of the width of the shortest side (A)
F – Blue represents available area for headline/copy. Layouts are flexible to accomodate for different image compositions.Copy should always be 2x margin from vendor logos which are always aligned to bottom margin.
G – Headline should use a maximum of two lines and maximum 15 characters per line. Headline should take up between 80 – 100% of the available area between the margins.
H – Bottom margin should be no less than 4" to allow for product placement on shelf without blocking the artwork
I – Headline should be scaled to always reach this area from the left margin