Multivendor DM
Introduction
The multivendor direct mailer follows the same design system as the flyer and postcard, but with some adjustments to the grid to allow for a more fluid layout.
Example creative
Grid
The grid works with the same square module system as the flyer and postcard applications, with the addition of a gutter to accommodate more fluid layouts.
Inside spread grid
A – Grid module
B – Inset grid module
C – Gutter
D – Margin for vendor logos
Square grid modules
The square modules allow for our square graphic elements to be used at a variety of sizes, and the inset grid paired with the gutter allows for the appropriate clear space around frames.
A – Example of a square graphic element aligned to the inset grid
B – When a corner is aligned to the inset grid, the combined space between the inset margin and the gutter create sufficient space around frame elements
C – Gutter
D – Square elements can be enlarged to a maximum of 6x6 modules
Creative example on grid
A – Grid modules accommodate a headline & 1-2 lines of subhead comfortably
B – Example of frame use aligned to inset margin on inner corner
C – Example of Implied Chek Box Frame use aligned to inset margin on inner corner
D – Example of Implied Chek Box Frame use bleeding off page
Use of frame
The grid is optimized to use our Chek Box Frame and Implied Chek Box Frame in a variety of ways. Below outlines how to align these elements to the grid.
A – Chek Box Frame using 5x5 grid modules aligned to inset grid on inner corner
B – Clear space from headline created by inset margin + gutter
C – Chek Box Frame bleeding off page
Overuse of Chek Box Frame
The Chek Box Frame is a useful tool to highlight a product or image and make it stand out. However, when overused it loses its impact and therefore its effectiveness. Only use the Chek Box Frame a maximum of once per spread. Also, consider using a variety of colours for the Chek Box Frame to maintain visual interest.
Consider using an Implied Chek Box Frame more often to allow the Chek Box Frame to have more impact.
Chek Box Frame Colours
Typography
Type sizes and spacing should stay consistent throughout the DM. In order to create hierarchy between offers, we recommend using larger headline sizes with limited use.
A – SC The Future Black, 50-80pt (Used for cover headline)
B – SC The Future Black, 24/28pt
C – SC The Future Black, 12/14pt
D – SC The Future Medium, 12/14pt
E – SC The Future Bold, 6/7.5pt
F – SC The Future Regular, 6/7.5pt
G – Roboto Condensed Regular, 4/4.5pt
Covers
The DM cover can be flexible and use a variety of our graphic elements or be a full bleed image. Below are some layout examples.
A – Full bleed image
B – Chek Supergraphic
C – Chek Box Frame
D – Implied Chek Box Frame