End Frames
There are four End Frame options, ranging from 2.5 to 7 seconds long. Ready-to-go downloads are available for variations in size, colour and tagline (38 .mov files in total).
By using the provided AfterEffects templates, End Frames can also be customized to include custom text and/or partner co-branding.
Option 1 – Chek
This 5.5 sec animation is made up of two parts:
0-2 - sec Chek animation on a transparent background (to be placed on top of video content).
3-5 - sec Brandmark on a solid colour background. Available both with and without the FWMY tagline.
Downloads are available in three sizes (16x9, 1x1, 9x16), and three background colours (Black, White and Red) with and without FWMY tagline.
Option 2 – Implied Chek Box
This 5.5 sec animation is made up of two parts:
0-2 sec - Zoom to implied box on the left, with a transparent background (to be placed on top of video content). FWMY tagline is visible, and the Chek animates on top of the implied box.
3-5 sec - Brandmark on a solid colour background
Downloads are available in one size (16x9), and three background colours (Black, White, Red), all including the FWMY tagline alongside the Implied Chek Box.
Customization: Add content beside the box
Using the AfterEffects templates, text or vector logos can be added beside an Implied Chek Box Frame. This customization extends the length to a full seven seconds to allow for this extra content.
Templates are provided in two sizes (16x9, 9x16), and three background colours (Black, White, Red), with options to add FWMY tagline or extra text elements such as a URL.
Option 3 – Separated Brandmark
End Frame 9x16, Separated Tagline, on Red
This 3.5 sec animation is on a flat background, animating the FWMY tagline, followed by a snap-back motion to the full Brandmark. This quick resolving version is optimized for social media use. Choose a background colour that aligns with the video content, or use on top of footage if contrast allows.
Downloads are available in three standard sizes (16x9, 1x1, 9x16) and four background colours (Black, White, Red, Transparent).
Option 4 – Brandmark
At 2 sec, the Animated Brandmark is the shortest End Frame that can be used. Downloads are available in three standard sizes (16x9, 1x1, 9x16) and four background colours (Black, White, Red, Transparent).
Custom Text Add-on
Using the AfterEffects templates, you can add text above or below the Brandmark:
Templates are provided in all sizes and colours. Text set in SC The Future Black uses the slide animation, text set in Regular fades on.
Co-branding Add-on
Using the AfterEffects templates, a partner logo can be added at the end of any End Frame. The add-on fades away any custom text, then transitions the SC Brandmark to sit side-by-side with the new partner logo. Sizing and spacing must be adjusted manually, with help from guides in the template.
Olympics Version
Using the AfterEffects templates, the Canadian Olympic Committee logo co-branding can be accessed as well. This lockup has been pre-approved, adhering to both Sport Chek and COC guidelines.
16x9, on Red, Co-branded with COC
16x9, on White, Co-branded with COC
YouTube End Screen Add-on
On YouTube, it is a best practice to add links at the end of a video using the "End Screen" settings inside YT Studio. However, there must be sufficient time at the end of a video file to do so.
Using the AfterEffects templates, custom footage can be used to create a 10-15 sec clip for this purpose. The footage will be rendered in black-and-white, with the Chek animation looping on top.
Template is provided in 16x9.
Violations
DO NOT remove the background colour from the End Frames.
DO NOT typeset the FWMY tagline yourself, always use the template provided which has customized kerning and leading applied. If you must use editable text, match kerning/leading to the lockups.
