Level 1a – Cyber Days
Overview
Cyber Days is our biggest online sale of the year. These events respond to direct competition in the online space and need to feel big and exciting. Our emphasis is on the sitewide save story that covers many items that are typically excluded from sales events.
Identity Overview
Identity Components
Lockup
The Cyber Days lockup uses the alternate character R that is used across Cyber events.
20% Chek Box
A square Chek Box with the 20% off condensed save story centered, used in a playful arrangement.
Lockup construction
A – Cyber Days lockup
B – Save story; type size based on .5x lockup type size
C – Copy line; type size based on 0.25x lockup type size
D – Leading; based on save story cap height
E – Leading; based on copy line cap height
When constructing a lockup always begin with the predesigned template. Modifiers can be altered to accommodate different line/word lengths, but should be kept as close to the original size ratio as possible.
Lockup hierarchy
When creating lockups for Cyber Days, we recommend the event name is significantly larger than the save story. These events are building brand equity and we want the event title to be the top level in the hierarchy. For other options in lockup hierarchy see the Lockup Scaling page.
Orientation
Cyber Days lockups have two orientations in order to best fit the needs of different channels. Always select the orientation that has the most presence in your layout.
A – Horizontal
B – Stacked
Colour
We stay within our core colour palette for Cyber Days events.
