Level 2 - Major Golf Sale
Overview
The Major Golf Sale is a Level 2 sales event that happens once per year and coincides with the Masters Golf Tournament. It has a unique colour treatment that is used exclusively used for this event. Being a Level 2 event, the focus should be on the save story and less on the event name/lockup.
Major Golf Sale overview
Identity components
Major Golf Sale lockup
Major Golf Sale Pattern
Colour palette
The Major Golf Sale uses a unique colour palette inspired by the green tone used for the professional Masters Tournament. This palette is only to be used with Major Golf Sales.
Major Golf Sale Green
PMS 3288C
CMYK 89 / 35 / 76 / 25
RGB 0 / 94 / 65
HEX #005E41
Major Golf Sale Dark Green
PMS 3305C
CMYK 92 / 25 / 70 / 68
RGB 2 / 76 / 51
HEX #024C33
Example creative
Major Golf Sale example creative
Major Golf Sale lockup
Lockup construction
A – Modifier & Date Range
B – Lockup
C – Save Story
D – Legal Copy
E – Leading is based off x-height of modifier
F – 2x leading
When constructing a lockup always begin with the predesigned template. Modifiers can be altered to accommodate different line/word lengths, but should be kept as close to the original size ratio as possible.
Lockup orientations
Major Golf Sale event lockups have two orientations in order to best fit the needs of different channels. Use whichever orientation fits the layout best.
A – Vertical
B – Horizontal
Major Golf Sale pattern
The Major Golf Sale pattern is a graphic interpretation of a golf pin and flag. It shares angles of our Chek to feel cohesive with our brand.
Pattern scale
When using the Major Golf Sale pattern, crop into the pattern to make it feel exciting. Avoid cropping too wide where the pattern starts to feel busy.
Lockup hierarchies
When creating lockups for The Major Golf Sale, ensure the save percentage is significantly larger than the event name. These are less occurring sales with low recognition, so we want to call action to the save story to pull the audience in.
Correct proportions
Event name is too large