Lockup & Headline Callout Typography
There are four types of publications that come out of the Special Print program, each with their own style of lockup. These lockups help to create unique identities for the different publications. When creating a new lockup, consider how the publication fits within the current Special Print Program. For more information on these four types of books, please see the Special Print page.
Inspiration Lockups
The Inspiration Book Lockup is made up of two elements: the event name and event type.
A - Event name
The event name is a customizable element which can be changed to reflect the season or content of the Book.
B - Event type
The Event Type is a consistent branding element which appears across all Inspiration Books.
Construction
Sample lockups for Inspiration bBooks
A – CT Eastman Condensed Bold, uppercase
B – Event name and event type elements must be the same type size
C – CT Eastman Condensed Light, lowercase
D – Leading is 85% the font size
A – CT Eastman Condensed, Light, lowercase
B – Event name and event type elements must be the same type size
C – CT Eastman Condensed Bold, uppercase
D – 1pt dividing line in CT Soft Black
E - Font size 47% of French, consistent English size across all editions
F - Leading is 100% the font size
G - Space equal to French leading
H - Space equal 66% of French leading
I - English cannot extend past French
Orientation
A – Vertical
B – Horizontal
Lockups can be used in either vertical or horizontal orientations in order to best fit the placement of the lockup zone and feature Image.
Colour
CT Soft Black
White
Seasonal/Campaign/Omni identity colour
Lockups can be coloured based on what best suits the front cover colour and composition. There are three options which a lockup can be coloured: CT Soft Black, White or the dominant seasonal/campaign/Omni-identity colour.
Ultimate Lockups
The Ultimate Lockup is made up of three elements: the event name, event type and banner.
A - Event type
The event type is a consistent branding element which appears across all Ultimate Guides.
B - Event name
The event name is a customizable element which can be changed to reflect the season or content of the book but "Guide" must be used in all versions.
C - Banner (optional)
Additional text aimed to generate interest and communicate the additional categories included in the book. Follows the same formatting as Weekly callouts.
Construction
Sample lockups for Ultimate Guides
A – CT Eastman Roman, Bold, uppercase. 33% of event name
B – All event names must be called a "Guide" and have identical type formatting
C – CT Eastman Roman, Bold, uppercase
D – CT Eastman Roman, Bold, uppercase. 24% of event name
E – Equal leading
F – Minimum 0p4 margins. Flags to be based on Weekly callouts
A – CT Eastman Roman, Bold, uppercase. 28% of event name
B – CT Eastman Roman, Bold
C – CT Eastman Roman, Bold, uppercase. 24% of event name. Minimum 0p4 margins. Flags to be based on Weekly callouts.
D – CT Eastman Roman, Bold, 20% of event name
E - CT Eastman Roman, Bold, 50% of FR Flag text. Minimum 0p4 margins. Flags to be based on Weekly callouts.
F - Leading 80% of event name font size
G - Spacing equal to height of FR banner text
Orientation
A – Vertical
B – Horizontal
Lockups can be used in either vertical or horizontal orientations in order to best fit the placement of the lockup zone and feature image. The banners can be adjusted to face any direction required. For more information on how to build a Banner, please see the Weekly callouts page.
Colour
CT Soft Black
White
Seasonal/campaign/Omni-identity colour
Lockups can be coloured based on what best suits the front cover colour and composition. There are three options which a lockup can be coloured: CT Soft Black, White or the dominant seasonal/campaign/Omni-identity colour.
Driver Lockup
The Driver Lockup is made up of three elements: the masthead, tagline and version information.
A – Masthead
The masthead for the Driver catalogue are consistent on all version. This is the only instance where we use a customized version of CT Eastman to create the appearance of an italic.
B – Tagline (optional)
The tagline is optional text which can be used to support to the content of the publication.
C – Version information
This information contains the season and year the catalogue applies to.
Construction
A – CT Eastman Roman, Heavy with an 11 degree skew
B – Spacing equal to tagline and versioning font size
C – CT Eastman Compressed, Regular, title case. 15% of masthead font height.
D – CT Eastman Compressed, Bold, uppercase. 15% of masthead font height.
A – CT Eastman Roman, Heavy
B – Leading equal to the cédille
C – Left aligned to right edges of the cédille
D – CT Eastman Roman, Heavy. 70% size of French masthead.
E – Tagline & versioning right aligned to the exclamation point
F – CT Eastman Compressed, Regular, sentence case. 15% size of French masthead.
G – CT Eastman Compressed, Bold, uppercase. 15% size of French masthead.
Positioning
The Driver Lockup always sits closely with the Canadian Tire Brandmark. Due to the italicized type, the masthead measures 1 leaf distance from the red of the CT Brandmark and the top left corner of the first character.
Colour
The Driver Lockup must be used in CT Soft Black or White. The colour of the lockup should be selected based on the best level of contrast between it and the feature image.
The Outsider Lockup
The Outsider Lockup is made up of three parts: the masthead, the tagline and the version information.
A – Masthead
The masthead for the Outsider catalogue is consistent on all versions.
B – Tagline (optional)
The tagline is optional text which can be used to support to the content of the publication.
C, D – Version information
This information contains the season and year the catalogue applies to. The Outsider has two positions for where the version information can sit based on the publication size and the feature image.
Construction
A – CT Eastman Roman, Bold. 44% of the masthead size.
B – 'The' bottom aligns to the title.
C – Vertical versioning information placement is 2x the cap-height of the text from the end of the masthead.
D – CT Eastman Roman, Bold.
E – CT Eastman Compressed, Regular. 16% of masthead height.
F – Tagline and masthead are left aligned.
G - CT Eastman Compressed, Bold. 16% of and right-aligned to masthead.
H - Alternative vertical position for the versioning information. Bottom-aligned and scalable to match x-height of masthead.
A – CT Eastman Roman, Bold. 20% of masthead height.
B – Aligns to the vertical strokes on 'n' and 'a'.
C – Vertical versioning information placement is 2x the cap-height of the text from the end of the masthead.
D – CT Eastman Roman, Bold.
E - CT Eastman Roman, Bold. 30% of masthead size.
F - CT Eastman Compressed, Regular. 15% of masthead.
G - CT Eastman Compressed, Bold. 15% of masthead.
H - Alternative vertical position for the versioning information. CT Eastman Compressed, Bold, uppercase. 15% of masthead.
Colour
The Outsider Lockup must be used in CT Soft Black or White. The colour of the lockup should be selected based on the best level of contrast between it and the feature image.
Headline Callouts Typography
Some front covers of the Special Print books can include headline callouts to capture the attention of the viewers and give them a sneak peak into the content inside. This element is commonly seen on the fronts of the Outsider and Driver catalogues. When placing headline callouts, there must be a clear hierarchy of information. The information should be divided into Primary and Secondary Headlines callouts.
Sample headlines
A – CT Eastman Condensed, Bold, uppercase
B – CT Eastman Condensed, Bold, sentence case. 50% size of (A)
A – Double spacing measurement between Primary Headlines
B – Single spacing measurement between Secondary Headlines
C - Spacing measurement equal to smallest headline.
Both Primary and Secondary Headlines have the same formatting with the exception of scale. Primary Headlines appear at twice the size as the Secondary Headlines and should contain the priority messaging.
When typesetting headlines together, all headlines should be left-aligned and Primary Headlines should have double the spacing after to help create emphasis. If an smaller headline size is required, the size should continue to scale down by 50% intervals.
Downloads
To obtain a copy of the Special Print lockup, please contact: Salma.Hassan@cantire.com