Product Feature Icons
Summary
Product Feature Icons appear most often within the Print channel but offer an opportunity to be adapted and aligned across all channels. These Icons are used to communicate information about a single product or product category.
Product Feature Icons can indicate a feature and/or benefit, with the support of copy in the form of a label. They can also be used in legends and/or educational guides when multiple items in proximity to each other are from the same category (eg. Vacuums).
There are a large number of Icons, badges and slugs in the CTR inventory. Before a new icon, badge or slug is created, visit the Content Store and search for one that already exists. If an asset already exists for your needs, download the asset or provide a link to your creative or program manager lead.
If the asset does not exist, review the basic Iconography guidelines and develop the required icon. Submit the new design to BrandSteward@cantire.com to schedule a review with the BDS team. Upon approval, the icon will be uploaded to the content store and made available to all teams.
Exceptions
As the primary user of this category of icons, the Print Flyer Channel deals with a series of unique challenges that others may not face. Due to the newsprint paper that our Flyers are printed on and the size at which they appear, small outlined Icons will not reproduce at the desired quality. Therefore, Product Feature Icons for use in the Flyer may be designed using our Secondary Glyph style.