Tier 1A: Big Red events
Identity
Big Red Weekend visual identity
Identity components
Modified counter
The lockup contains a modified letter D using the Triangle Element in place of the usual counter.
Pattern
The Big Red identity uses a pattern of concentric triangles, set in CT Dark Red and aligned with the Wordmark.
CT Red
CT Red is used consistently across all Big Red Weekend events to reinforce the Canadian Tire Brand.
Lockup construction
The family of Big Red Weekend lockups are made up of a selection of optional and required elements. The event name, tier and graphic element are required to be used in all instances, but the duration and the tagline are optional and can be used as needed.
A – Event duration (optional)
B – Event name
C – Tier
D – Tagline (optional)
E – Modified counter
F – Consistent leading
G – Leading ×3
The Big Red Weekend lockups are designed using different type sizes—set in CT Eastman Roman Heavy—in order to emphasize message hierarchy. Type sizes may be adjusted accordingly.
The Big Red Weekend lockups are designed using different type sizes—set in CT Eastman Roman Heavy—in order to emphasize message hierarchy. Type sizes may be adjusted accordingly.
Standard lockup
High priority duration/tagline
Always begin with the predesigned lockups, available in the Downloads section of this page. Updates should be minimal, limited to wording only. If more substantial changes are required, please contact the Brand Design Systems Team at BrandSteward@cantire.com.
Modified counter
The Triangle Element replaces the typical counter of the letter D in the word Red. This modified counter may be rotated in any direction, which in turn will affect the background pattern. Choose the best orientation for your layout.
The modified counter may be rotated in any direction.
The background pattern always aligns with the position of the counter.
In French, the modified counter appears in the D of the word Grand.
Orientation
Big Red event lockups each have a variety of orientations in order to best fit the needs of different channels. Always select the orientation that has the most presence in your layout.
A – Vertical
B – Horizontal 1
C – Horizontal 2
D – Horizontal 3
Secondary colour palette
You may use these colours when accents are needed in the layout, but only when the same result cannot be achieved with the two primary colours:
Lockup colour options
The preferred colour scheme for Big Red event lockups is white text over a red background; however, these colours may be inverted when the situation requires it. Never place the lockups over a background that is not CT White or CT Red.
Preferred colour scheme
Alternate colour scheme
Pattern
When placing an event pattern with a lockup, ensure the graphic element and the angle of the pattern align so it appears to be radiating outward from the counter of the D.
Align the pattern with the counter of the D
Do not use the pattern with the alternate colour scheme
Downloads
For the latest versions, please contact the Omni-Channel Team.