Brand Design System
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Punctuation

Common Punctuation

Exclamation points​

Avoid using the exclamation mark. Overuse can signify fake enthusiasm.​

Commas ​(Comma vs. Oxford Comma)​

Use commas to indicate a series of items in a sentence but not before the final “and.”

Do write

Don’t use: The Oxford “extra” comma

Periods​

Periods signal the end of a sentence and should always remain within punctuation. 

Use within parenthesis that is a standalone sentence

Em dash/En Dash/Hyphen —   –   -

Em dash 

Em dash is used to separate information (It’s a substitute for a comma, colon, semi-colon, or parentheses) or signal a pause in speech. Space between Em Dashes is not required.

En Dash

En Dash is used to mark ranges, dates, or time. The use of a space before and after is required to help differentiate it from the regular hyphen.

Hyphen

Hyphen is used for compound words. No spaces are required.

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