Wordmark
Wordmark Overview
Our Wordmark has a lot of history. We use it loudly and proudly on our storefronts and have it over all our vehicles. Although we know our Brandmark has more equity than the Wordmark below, the Wordmark still holds a place within the brand. The Wordmark can be cropped and used as a texture in print and digital communications or used at full scale on vehicles and storefronts, where we shout our name from a distance. When using the Wordmark, the Brandmark must always be within proximity.
Positive version
Reversed version
General application
Primary Brandmark with Wordmark
The Canadian Tire Wordmark continues to be used and can be used, in certain instances, alongside the Primary Brandmark only.
A – Standard version
B – Reversed version
C – Positive version
Stacked Wordmark
In general, the stacked Wordmark should never be used outside of the secondary Brandmark; however, as our brand continues to evolve there may be instances where the stacked Wordmark could be used on its own—always consult with the BDS team before using this element in isolation.
In general, do not use the stacked Wordmark in isolation.
Correct application of the stacked Wordmark.