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  1. Canadian Tire
  2. Design System
  3. Omni-Channel
  4. Promotional colour palette

Promotional colour palette

Introduction

Colour plays an important role in the Promotional Marketing channels. In addition to the iconic red and white that has become what people envision when they think of Canadian Tire, the Promotional Marketing channels will utilize a series of colours, customized to emphasize the feelings and events in the season.

Each week will make use of a Dominant colour and its corresponding Accent colour. The application of the colours will be dictated by the tier level of the week. Dominant colours can be used to draw more attention to certain elements on a page such as a lockup, headline or messaging slot. Accent colours are meant to be used as supporting elements. They can be used in backgrounds, to hold and separate category stories, or for messaging slots. In order to meet accessibility requirements, some Dominant colours have been adjusted for contrast in digital applications—when available, always choose the accessible colour for text, rather than a Dominant colour.

For more information on how to apply colour to the various tiers, see the Promotional event lockups guide.

Spring

Dominant colours

MUSKOKA BLUE


MUSKOKA BLUE

PMS 640

CMYK 90 / 40 / 0 / 0 @90%

RGB 0 / 123 / 188

HEX #007BBC

GREAT BEAR RAINFOREST


GREAT BEAR RAINFOREST

PMS 7739 @95%

CMYK 80 / 15 / 85 / 0

RGB 82 / 156 / 99

HEX #529C63

EMERALD LAKE


EMERALD LAKE

PMS 7473 @ 80%

CMYK 85 / 10 / 45 / 0 @85%

RGB 33 / 158 / 152

HEX #219E98

ALBERTA BADLANDS


ALBERTA BADLANDS

PMS 1595 @ 90%

CMYK 5 / 80 / 100 / 0 @90%

RGB 211 / 110 / 65

HEX #D36E41


Accent colours

NORTHWEST PASSAGE


NORTHWEST PASSAGE

PMS 656

CMYK 90 / 40 / 0 / 0 @20%

RGB 239 / 243 / 252

HEX #EFF3FC

PINERY GREEN


PINERY GREEN

PMS 621

CMYK 80 / 15 / 85 / 0 @20%

RGB 225 / 235 / 229

HEX #E1EBE5

FIVE FINGER RAPIDS


FIVE FINGER RAPIDS

PMS 566

CMYK 85 / 10 / 45 / 0 @20%

RGB 255 / 250 / 249

HEX #E1FAF9

LES DE LA MADELEINE


ÎLES DE LA MADELEINE

PMS 475

CMYK 5 / 80 / 100 / 0 @20%

RGB 255 / 240 / 235

HEX #FFF0EB


Digital text

NEWFOUNDLAND GREEN


NEWFOUNDLAND GREEN

Use in place of: Great Bear Rainforest

RGB 64 / 123 / 78

HEX #407B4E


Summer

Dominant colours

SWIMMING POOL


SWIMMING POOL

PMS 7703 @ 70%

CMYK 70 / 10 / 10 / 0

RGB 0 / 153 / 191

HEX #0099BF

MOWED LAWN


MOWED LAWN

PMS 7489

CMYK 60 / 10 / 100 / 0 @80%

RGB / 118 / 176 / 67

HEX #76B043

LAKE LOUISE


LAKE LOUISE

PMS 7465

CMYK 70 / 0 / 40 / 0

RGB 104 / 183 / 171

HEX #68B7AB

PRAIRIE SUNSET


PRAIRIE SUNSET

PMS 1375

CMYK 0 / 45 / 100 / 0

RGB 249 / 157 / 28

HEX #F99D1C


Accent colours

NIAGARA FALLS


NIAGARA FALLS

PMS 628 @ 50%

CMYK 70 / 10 / 10 / 0 @20%

RGB 212 / 239 / 246

HEX #D5EFF6

COMMUNITY GARDEN


COMMUNITY GARDEN

PMS 580 @ 50%

CMYK 60 / 10 / 100 / 0 @20%

RGB 228 / 239 / 217

HEX #E4EFD9

NORTHERN LIGHTS


NORTHERN LIGHTS

PMS 573 @ 45%

CMYK 70 / 00 / 40 / 0 @20%

RGB 0 / 0 / 0

HEX #EBF8F7

HOPEWELL ROCKS


HOPEWELL ROCKS

PMS 148 @ 30%

CMYK 0 / 45 / 100 / 0 @20%

RGB 254 / 245 / 232

HEX #FEF5E8


Digital text

LAKE SUPERIOR


LAKE SUPERIOR

Use in place of: Swimming Pool

RGB 0 / 140 / 175

HEX #008CAF

BALSAM FIR


BALSAM FIR

Use in place of: Mowed Lawn

RGB 99 / 148 / 56

HEX #639438

SASKATCHEWAN GLACIER


SASKATCHEWAN GLACIER

Use in place of: Lake Louise

RGB 43 / 158 / 145

HEX #2B9E91

BOARDWALK


BOARDWALK

Use in place of: Prairie Sunset

RGB 199 / 125 / 22

HEX #C77D16


Fall

Dominant colours

RIDEAU CANAL


RIDEAU CANAL

PMS 5415

CMYK 85 / 50 / 30 / 0 @85%

RGB 86 / 119 / 145

HEX #567791

HIGH PARK


HIGH PARK

PMS 7495

CMYK 70 / 40 / 100 / 0 @80%

RGB 134 / 147 / 92

HEX #86935C

PEGGY’S COVE


PEGGY’S COVE

PMS 5493

CMYK 70 / 30 / 40 / 0 @90%

RGB 96 / 149 / 150

HEX #609596

FALL HARVEST


FALL HARVEST

PMS 158

CMYK 5 / 60 / 100 / 0

RGB 234 / 128 / 36

HEX #EA8024


Accent colours

FRESH POWDER


FRESH POWDER

PMS 7541 @ 70%

CMYK 85 / 50 / 30 / 0 @20%

RGB 234 / 241 / 245

HEX #EAF1F5

CAPE BRETON HIGHLANDS


CAPE BRETON HIGHLANDS

PMS 5803 @ 50%

CMYK 70 / 40 / 100 / 0 @20%

RGB 243 / 244 / 236

HEX #F3F4EC

SKATING RINK


SKATING RINK

PMS 5523 @ 40%

CMYK 70 / 30 / 40 / 0 @20%

RGB 235 / 245 / 245

HEX #EBF5F5

PUMPKIN PATCH


PUMPKIN PATCH

PMS 1345 @ 40%

CMYK 5 / 60 / 100 / 0 @20%

RGB 253 / 245 / 237

HEX #FDF5ED


Digital text

CAVENDISH BEACH


CAVENDISH BEACH

Use in place of: Pumpkin Patch

RGB 214 / 117 / 32

HEX #D67520


Winter

Dominant colours

LAKE ANNETTE


LAKE ANNETTE

PMS 315 @ 75%

CMYK 79 / 38 / 28 / 0

RGB 73 / 122 / 145

HEX #497A91

SITKA SPRUCE


SITKA SPRUCE

PMS 7731 @ 75%

CMYK 100 / 35 / 100/ /0 @75%

RGB 103 / 155 / 116

HEX #679B74

POINT PELEE


POINT PELEE

PMS 7474 @ 80%

CMYK 100 / 40 / 60 / 0 @80%

RGB 69 / 124 / 124

HEX #457C7C

LUCKY LOONIE


LUCKY LOONIE

PMS 7572 @ 80%

CMYK 25 / 50 / 90 / 0

RGB 177 / 132 / 74

HEX #B1844A


Accent colours

FROZEN POND


FROZEN POND

PMS 549 @ 25%

CMYK 79 / 38 / 28 / 0 @ 20%

RGB 255 / 237 / 241

HEX #E1EDF1

GATINEAU PARK


GATINEAU PARK

PMS 349 @ 15%

CMYK 100 / 35 / 100 / 0 @20%

RGB 239 / 242 / 241

HEX #EFF2F1

BAY OF FUNDY


BAY OF FUNDY

PMS 7714 @ 15%

CMYK 100 / 40 / 60 / 0 @20%

RGB 237 / 244 / 244

HEX #EDF4F4

WHEAT FIELD


WHEAT FIELD

PMS 154 @ 10%

CMYK 25 / 50 / 90 / 0 @20%

RGB 250 / 244 / 237

HEX #FAF4ED


Black Friday / Cyber Monday

Additional colours

In addition to standard brand colours, Black Friday and Cyber Monday make use of additional colours, specific to these events. Do not use them outside of these promotions.

BLACK FRIDAY MAROON


BLACK FRIDAY MAROON

Pattern colour

PMS 1815

CMYK 35 /100 / 100 / 50

RGB 105 / 12 / 13

HEX #660C0D

BLACK FRIDAY DARK RED


BLACK FRIDAY DARK RED

Pattern colour

PMS 704

CMYK 25 /100 / 100 / 25

RGB 152 / 27 / 30

HEX #981B1E

BLACK FRIDAY MEDIUM RED


BLACK FRIDAY MEDIUM RED

Pattern colour

PMS 1645

CMYK 0 / 75 / 75 / 0

RGB 242 / 102 / 73

HEX #F26649

BLACK FRIDAY LIGHT RED


BLACK FRIDAY LIGHT RED

Pattern colour

PMS 1625

CMYK 0 / 50 / 50 / 0

RGB 246 / 150 / 121

HEX #F69679

CYBER MONDAY DARK GREEN


CYBER MONDAY DARK GREEN

Pattern colour

PMS 357

CMYK 90 / 40 / 100 / 40

RGB 7 / 84 / 43

HEX #07542B

CYBER MONDAY MEDIUM GREEN


CYBER MONDAY MEDIUM GREEN

Pattern colour

PMS 348

CMYK 90 / 25 / 100 / 15

RGB 0 / 125 / 63

HEX #007D3F

CYBER MONDAY LIGHT GREEN


CYBER MONDAY LIGHT GREEN

Pattern colour

PMS 346

CMYK 60 / 0 / 60 / 0

RGB 103 / 193 / 140

HEX #67C18C

CYBER MONDAY PALE GREEN


CYBER MONDAY PALE GREEN

Pattern colour

PMS 352

CMYK 40 / 0 / 45 / 0

RGB 156 / 210 / 165

HEX #9CD2A5


Fête nationale

Additional colours

QUÉBEC BLUE


QUÉBEC BLUE

PMS 2132 C

CMYK 88 / 68 / 8 / 0

RGB 51 / 95 / 162

HEX #335FA2

MILKY WAY


MILKY WAY

PMS 656 C

CMYK 85 / 30 / 25 / 0 @20%

RGB 230 / 244 / 247

HEX #E6F4F7


Back to it

Additional colours

NAVY


NAVY

PMS 2728 C

CMYK 100 / 90 / 10 / 0

RGB 1 / 45 / 128

HEX #012D80

MIST


MIST

PMS 656 C

CMYK 13 / 3 / 0 / 0 @100%

RGB 228 / 239 / 249

HEX #E4EFF9


Father's Day

Additional colours

FATHER'S DAY BLUE


FATHER'S DAY BLUE

PMS 2727 C

CMYK 90 / 60 / 0 / 0

RGB 46 / 104 / 173

HEX #2E68AD

NORTHWEST PASSAGE


NORTHWEST PASSAGE

PMS 656

CMYK 90 / 40 / 0 / 0 @20%

RGB 239 / 243 / 252

HEX #EFF3FC


Dollar Rush

Additional colours

CORNFLOWER BLUE


CORNFLOWER BLUE

PMS 277 C

CMYK 32 / 20 / 0 / 0

RGB 168 / 192 / 22

HEX #A8C0DE

WHITE LILAC


WHITE LILAC

PMS 277C @20%

CMYK 32 / 20 / 0 / 0 @20%

RGB 238 / 241 / 249

HEX #EEF1F9


Accessibility

Great Bear Rainforest over white: does not pass.

Newfoundland Green over white: passes.

Just because a colour combination looks great doesn't mean it will meet standards for digital accessibility. Use a digital tool to check your colour choices and ensure they meet WCAG 2.0 level-AA contrast ratios:

4.5:1 for small text
3:1 for large text
4.5:1 for graphical objects

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