Tier 4: Weekly Flyer
Identity
Tier 4 appears in the Weekly Flyer and represents all non-event weeks throughout the year. This tier acts as the default Flyer theme and can occur simultaneously with other events.
Tier 3 (Father's Day) identity
Identity components
Brand Signature lockup
Tier 4 uses the Brand Signature lockup for its masthead. When applicable, Tier 4 may instead use one of the category variations of the Brand Signature.
Seasonal colour
Tier 4 flyers use the seasonal accent colour with minimal use of the dominant (full-value) colour.
Lockup construction
Tier 4 makes use of either the primary Brand Signature (Canada's Store) lockup or one of its category-specific variations. Never alter the lockup or combine it with additional copy.
Tier 4 uses the primary or category-specific Brand Signature.
Always follow the Brand Signature or Brand Signature: categories guidelines when constructing Tier 4 layouts.
Colour
Tier 4 uses a combination of CT White and a seasonal colour. There should be minimal use of the dominant seasonal colour. Lean into the use of the accent colours while ensuring ample white space is available to make the Brand Signature pop.
Downloads
For the latest versions, please contact the Omni-Channel Team.