Tier 2A: Super Sale & Fête nationale
Identity
Super Sale events target micro-seasons throughout the year, bringing customers in store near gift-giving calendar dates. These events span a single week and utilize the week's seasonal colour palette in combination with CT Red. To align with all other Tier 2 events, the Super Sale is supported by a unique pattern.
Super Sale visual identity
Identity components
SALE lockup
Tier 2 contains the only event lockups that use the word SALE
Pattern
A repeating pattern made of CT Triangles is used to create motion and excitement around the event
CT Red + seasonal colour
The use of CT Red in combination with the seasonal colour differentiates this event from other, lower tier sales
Lockup construction
Super Sale lockups are made up of three key elements:
A – Duration (optional)
B – Event
C – Tier (type of sale)
The duration and event copy are different for each Super Sale. Here's how to update them, if required:
A – CT Eastman Compressed Bold
B – CT Eastman Roman Bold
C – CT Eastman Compressed Bold
D – Consistent leading
Always begin with the predesigned lockups, available in the downloads section of this page. Updates should be minimal, limited to wording only. If more substantial changes are required please contact the Brand Design Systems team at BrandSteward@cantire.com.
Orientation
Super Sale event lockups each have a variety of orientations in order to best fit the needs of different channels. Always select the orientation that has the most presence in your layout.
A – Vertical
B – Horizontal 1
C – Horizontal 2
D – Horizontal 3
Colour
Lockup colour options
The preferred colour scheme for Super Sale lockups is white text over a red background; however, these colours may be inverted when the situation requires it. Lockups may also be placed over a patterned background in a seasonal colour. In this case, ensure there is adequate contrast between the lockup and background.
Preferred colour scheme: white over a CT Red background
Alternate colour scheme 1: CT Red over a white background
Alternate colour scheme 2: white over a pattern in a seasonal colour
Pattern
Super Sale events use a unique pattern based on the Triangle Element. The pattern takes on the seasonal colour in use for the week.
Example patterns
Patterns are always monochromatic. Do not mix two different colours.
Always use monochromatic colour schemes in patterns
Never mix colours
Fête nationale
Saint Jean-Baptiste-Day, or the Fête nationale du Québec, is the only Super Sale event with a unique colour palette. To speak to the nature of the event, the Fête nationale identity uses a unique blue and white colour scheme. The lockup construction, pattern and event design remain aligned to the greater Super Sale event identity.
Fête nationale visual identity
Fête nationale colour palette
This colour palette is unique to the Fête nationale event. Do not use it with any other promotion.
QUÉBEC BLUE
Background colour
PMS 2132 C
CMYK 88 / 68 / 8 / 0
RGB 51 / 95 / 162
HEX #335FA2
MILKY WAY
Pattern colour
PMS 656 C
CMYK 85 / 30 / 25 / 0 @10%
RGB 230 / 244 / 247
HEX #E6F4F7
Fête nationale lockup colour options
The preferred colour scheme for Fête nationale lockups is white text over a Québec Blue background; however, these colours may be inverted when the situation requires it.
Preferred colour scheme
Alternate colour scheme
Downloads
For the latest versions, please contact the Omni-Channel Team.