Brand endorsement:
Only at / Available at / Now at
Introduction
Only at, Available at and Now at are brand endorsement lockups consisting of a typographic element and the CT Brandmark. The typography uses CT Eastman Bold Grotesque and its size is determined by the width of the Triangle.
Available At
Can be used for any brand sold at Canadian Tire.
Only At
Can only be used for brands that are exclusively sold at Canadian Tire.
Now at
Can only be used for new brands being sold at Canadian Tire. Must be replaced with Only at/Available at when the brand is no longer considered new.
Size variation
Standard
The Standard brand endorsement is the default size that should be used. Its sizing proportions are designed to be read at most sizes and can be scaled to fit most designs.
Micro
The Micro brand endorsement utilizes the Micro Brandmark and is designed to be used in instances where the logo must be smaller than 1 inch.
Stacked variation
In the stacked variation, the type sits above the Brandmark. The lockup maintains a clear space of two maple leaves when sitting next to other graphics.
Application
Large lockup
The large lockup is used for large-scale layouts, like video end slates. The CT endorsement becomes 25% the width of the partner brand logo.
Small lockup
In tighter situations, like digital ads, the CT endorsement becomes 35% the width of the partner logo. We use the Micro CT Brandmark for this version.
Horizontal variation
The horizontal variation uses a slightly different measurement of space in the standard and Micro versions brand endorsements. Both break the 0.5 maple leaf spacing rule and right align the text to the Brandmark. Due to the size of the text and its relationship with the Brandmark, the micro logo requires additional spacing. Both variants uses a two-leaf clear space to its left.
Standard size
The standard size horizontal brand endorsement lockup aligns it's text to the red of the Brandmark's Triangle.
Micro size
The Micro size horizontal brand endorsement lockup aligns it's text to the white of the Brandmark keyline.
Application
Large lockup
For large-scale applications, set the CT endorsement at 75% the height of the partner logo.
Small lockup
In smaller applications, the endorsement is also set at 75%—we use the Micro version of the brand endorsement for this version.
Type-only variation
When the CT Brandmark creates too much presence on a Flyer or print piece, we can use this typographic version in place of the lockup.
Application
Flexible placement
The type-only version can be aligned to the left, right, or centre of the partner logo. Scale the type lockup to 55% of the width of the partner logo.