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Promo pattern colours

Introduction

A pattern may appear on a dominant or accent colour background. The shapes and backgrounds in a pattern should be applied in the same colour (either dominant or accent), using a multiply effect to achieve the tonal effect.

A note on print

Patterns should be applied at 100% opacity with a fill colour of the indicated tint. These tints have been selected in order to achieve a consistent visual density when appearing in the print flyer.

Spring

Dominant background

PRINT:
MUSKOKA BLUE @ 50%

DIGITAL:

RGB 153 / 217 / 239

HEX #99D9EF

PRINT:

GREAT BEAR RAINFOREST @50%

DIGITAL:

RGB 163 / 219 / 195

HEX #A3DBC3

PRINT:
EMERALD LAKE @70%

DIGITAL:

RGB 173 / 219 / 218

HEX #ADDBDA

PRINT:

ALBERTA BADLANDS

@70%

DIGITAL:

RGB 244 / 203 / 153

HEX #F4CB99

Accent background

PRINT:

MUSKOKA BLUE @10%

DIGITAL:

RGB 230 / 241 / 247

HEX #E6F1F7

PRINT:

GREAT BEAR RAINFOREST @15%

DIGITAL:

RGB 234 / 240 / 237

HEX #EAF0ED

PRINT:

EMERALD LAKE @15%

DIGITAL:

RGB 231 / 240 / 240

HEX #E7F0F0

PRINT:
ALBERTA BADLANDS @15%

DIGITAL:

RGB 245 / 236 / 225

HEX #F5ECE1

Summer

Dominant background

PRINT:

SWIMMING POOL @90%

DIGITAL:

RGB 25 / 163 / 197

HEX #19A3C5

PRINT:

MOWED LAWN @40%
DIGITAL:

RGB 200 / 223 / 180

HEX #C8DFB4

PRINT:

LAKE LOUISE @60%

DIGITAL:

RGB 132 / 215 / 206

HEX #84D7CE

PRINT:

@60%

DIGITAL:

RGB 251 / 196 / 119

HEX #FBC477

Accent background

PRINT:

@20%

DIGITAL:

RGB 222 / 236 / 239

HEX #DEECEF

PRINT:

@15%

DIGITAL:

RGB 237 / 242 / 233

HEX #EDF2E9

PRINT:

LAKE LOUISE @15%

DIGITAL:

RGB 223 / 237 / 236

HEX #DFEDEC

PRINT:

PRAIRIE SUNSET @15%

DIGITAL:

RGB 248 / 233 / 220

HEX #F8E9DC

Fall

Dominant background

PRINT:

RIDEAU CANAL @50%

DIGITAL:

RGB 189 / 217 / 230

HEX #BDD9E6

PRINT:

DIGITAL:

RGB 204 / 213 / 193

HEX #CCD5C1

PRINT:

PEGGY’S COVE @30%

DIGITAL:

RGB 207 / 223 / 224

HEX #CFDFE0

PRINT:

@50%

DIGITAL:

RGB 245 / 192 / 146

HEX #F5C092

Accent background

PRINT:

RIDEAU CANAL @10%

DIGITAL:

RGB 226 / 233 / 235

HEX #E2E9EB

PRINT:

DIGITAL:

RGB 233 / 237 / 229

HEX #E9EDE5

PRINT:

PEGGY’S COVE @10%

DIGITAL:

RGB 231 / 244 / 243

HEX #E7F4F3

PRINT:

FALL HARVEST @15%

DIGITAL:

RGB 248 / 233 / 220

HEX #F8E9DC

Winter

Dominant background

PRINT:

LAKE ANNETTE @50%

DIGITAL:

RGB 152 / 185 / 197

HEX #98B9C5

PRINT:

SITKA SPRUCE @50%

DIGITAL:

RGB 181 / 208 / 196

HEX #B5D0C4

PRINT:

POINT PELEE @40% DIGITAL:

RGB 183 / 217 / 217

HEX #B7D9D9

PRINT:

LUCKY LOONIE @40%

DIGITAL:

RGB 239 / 192 / 135

HEX #EFC087

Accent background

PRINT:

LAKE ANNETTE @10%

DIGITAL:

RGB 229 / 235 / 237

HEX #E5EBED

PRINT:

SITKA SPRUCE @10%

DIGITAL:

RGB 233 / 243 / 239

HEX #90C2AD

PRINT:

POINT PELEE @10%

DIGITAL:

RGB 228 / 237 / 237

HEX #E4EDED

PRINT:

LUCKY LOONIE @15%

DIGITAL:

RGB 248 / 236 / 220

HEX #F8ECDC