Toy Badges
The Toy Badge series indicates our top, featured or toy(s) of the week. As a part of the Fun Store identity, the Toy Badges utilize elements from the doodle library within their design. These doodles are fixed elements and should not be altered.
Variation
The Toy Badges come in three different variations to accommodate the variety of products and product groupings that use this badge. Each of these variations is available in singular and plural.
Top Toy
Our Top Toy
Toys of the Week
The Top Toys and Our Top Toys Badges also have a variation that includes "Featuring". These variations are only available in plural and is meant to be used as a general call out to inform customers to look for the specific uses of the Top Toy(s).
Featuring Top Toys
Featuring Our Top Toys
Colour
Each variation of the Toy Badge is available in CT Green and CT Red.
CT Green
CT Red
Languages
Each of the variation and colour versions of the Toy Badges are available in English, French and Bilingual.
English
French
Bilingual
French must always appear first and be twice the size as the English text.
Positioning
The placement of the Toy Badge can vary based on the channel. When placed in close proximity to a product, the badge can be placed over or under the SKU image, as long as no text is covered. Be mindful of the different language's text placements.
Product on top
Badge on top
Do's and don'ts
Do select the correct variation for the number of products present.
Don't alter the appearance of the badge. This includes colour, doodles, shape and typeface.
Do place the badge overtop of a portion of the product image when needed.
Don't alter the rotation of the badge.
Do ensure there is enough contrast between the badge and the background colour.
Don't add textures of effects.