Brand Signature: Canada's Christmas Store
The Canada's Christmas Store lockup is a part of a larger Omni-Channel Christmas identity. For more information on how to apply the Christmas creative, please visit the Canada's Christmas Store Omni Identity page.
Canada's Christmas Store Lockup
Like other category versions of the Brand Signature, Canada's Christmas Store places the category name between Canada's Store. Canada’s Christmas Store Wordmark is a combination of CT Eastman and custom illustration and is placed next to a unique version of the Canadian Tire Brandmark.
Construction
We use a 1/2 leaf measure between the CT Brandmark and Canada’s Christmas Store Wordmark. The Wordmark aligns to the Red Triangle. We also include a full 1 leaf clear space around the entire Brand Signature.
Orientation
There are five standard lockup configurations, any of which can be used in a composition:
Vertical one line
Vertical three line
Vertical three line left aligned
Horizontal one line
Horizontal three line
These configurations have been designed to provide maximum flexibility in our communications. Choose the configuration that works best in the context of your layout.
These lockups have been created and made available in the standard formats—using the same rules—as the standard Brand Signature. Never change the basic spacing or alignment of the text or its relationship with the Brandmark.
Note: do not recreate the Brand Signature lockups. All variations have been built and are available for download—see the links at the bottom of this page.
Don't recreate the Brand Signature lockups or set them in a different typeface.
Colour
The Christmas Store lockup is available in three colour combinations:
Black type
Red Brandmark with type in CT Soft Black and CT Red.
White type
Red Brandmark with type in white and CT red.
Knockout
Red Brandmark with all type in white.
Do not alter the approved colours or create your own combinations:
Do not set the text in red.
Do not mix and match text colours.
Do not choose a new text colour.
Canada's Christmas Store lockup—one-colour reverse
In rare instances where colour is not available, a one-colour reverse version of the Canada's Christmas Store Lockup has been created. Examples where this may be used include newsprint, silk screening onto fabric or other surfaces, embroidery or rubber stamps.
French/bilingual lockups
French lockups
The French versions of the Christmas Store lockup are constructed the same way as the English—type size, spacing and clear space are the same. Apply them in the same way you would the English versions.
Bilingual lockups
Bilingual versions of the Christmas Store lockup are available for layouts that require them. Always use a bilingual lockup, rather than separate English/French lockups, in these applications.
Do's and Don'ts
DO select the most appropriate orientation for your composition
DON'T alter the size relationship of the lockup
DO follow guidelines for lockup and brandmark sizing for flyer placement.
DON'T use the Christmas Store lockup with other brand signatures.